Your classes, inside your own app.

Propel turns the classes you already film into a branded app for web, phones and TV — subscriptions and payments built in. No developers or freelancers needed.

Book a call See how it works

Now launching in Estonia and Finland.

White-labeled Your logo, colors and domain

Up to 4K Adaptive video quality

EU Hosted Your members' data stays in the EU

Plans from €199/mo Start small, move up as you grow

Everything you need.
Not six tools stitched together.

A website here, video there, payments somewhere else. Propel is where it becomes one thing; player, apps, catalog and billing, already wired together under your brand.

An instructor holding a one-legged balance in a bright loft studio — a class paused mid-practice in the member player

Paused on the phone.
Finished on the TV.

A member starts a class over breakfast and picks it up on the big screen after work. Progress follows them through every video — and through week four of a six-week program — in adaptive quality up to 4K.

See every screen

It carries your name.
We stay invisible.

Colours, type and covers set once, carried across web, iPhone, Android, Apple TV and Android TV — with the interface reading in English, Estonian or Finnish, whichever your members speak.

Three studios, one platform — try a brand

See the apps

Structured the way you teach.

Disciplines, levels, equipment — the shelves are yours to define, not a template to fill in. And members sign in with the account they already have on your site.

Explore the platform

Paid straight to you.
Built to keep them subscribed.

Every payment lands in your own Stripe account — we never sit in the middle. Run coupons for campaigns, let members pause instead of cancelling, and make one save offer before anyone leaves for good.

See how the money moves

Ways to charge

Monetize it your way.

Three models, and you are not picking one forever — run two side by side when that fits how you teach.

Free previews

€0

Open a single class, or a whole collection, to anyone who lands on your site. It is the shop window: the thing that lets someone judge your teaching before they pay for it.

One-time purchase

€49 once

Sell a finished thing once. A six-week program, a workshop recording, a course with a beginning and an end. They buy it, they keep their access, there is nothing to cancel.

Subscriptions

€19/mo

Recurring access to everything you publish, billed monthly or yearly. Predictable revenue which compounds over time as your catalog grows.

Checkout is built in.

Members pay by card, Apple Pay or Google Pay. You set every price, and the relationship with the person paying stays yours.

How the models compare

Where it runs

Four screens. One catalog.

In a browser on day one — and in the App Store and Google Play under your own name as you grow. The living room included.

Published under your name, not ours.

Your app on the App Store Your app on Google Play

Native apps ship on the Brand plan — your icon, your listing, your brand in the stores.

Web From day one, on every plan — your own domain, your own brand.
iPhone In the App Store under your name.
Android On Google Play under your name.
Apple TV The living room, where a workout actually happens.
Android TV The same living room, on the other half of the market.

What you run it with

The part your members never see.

You will be in here every week. It is built for someone organising a catalog, not for someone administering software.

Shape the catalog: Courses, seasons and collections, arranged the way your teaching is actually arranged. Reorder a series, and the order your members see changes with it.
Change the look once: Your colours, your fonts, your covers. Set them here and every screen picks them up, the apps included. No rebuild, no resubmission.
See what gets watched: Which classes people finish, which ones they abandon, and where. The difference between guessing what to film next and knowing.
Bring in your team: Extra admin seats from the Studio plan, so whoever edits the covers or uploads on a Monday does not need your password.