Short sessions for days between heavier training, grouped within your membership.
Content, not treatment. Propel makes no health or rehabilitation claim.
Propel for fitness
Build a fitness video membership around your brand
A fitness video platform sells access to recorded workouts through a website or apps. Trainers publish a library for many members; it does not build individual programs, track progress or manage coaching clients.
- ✓ For trainers and creators selling their own recorded workouts
- ✓ Apps for Web, iOS, Android, Apple TV, Android TV
- ✓ Your subscribers stay yours
Workouts
AllPrograms20 minDumbbells
Full body · 30 min Upper · 20 min Conditioning · 25 min Core · 15 min Mobility · 12 min Program · Week 2
true form
All20 minDumbbells
For trainers who already have footage
For trainers selling a shared library to many members.
Propel fits if
- ✓ Recorded sessions, challenges or a technique library.
- ✓ An audience you can invite to join.
- ✓ A repeatable publishing schedule for paying members.
- ✓ Your brand on the library and apps.
Look elsewhere if
- — You want workouts to follow, rather than sell.
- — You need individual programming or progress tracking.
- — You need a marketplace to find customers.
- — You have no recordings ready to publish.
Content organization
Organize workouts into series and programs
Give members a starting point and a sensible next session. Use this outline to discuss library organization with us.
- Categories
- Separate strength, conditioning, mobility and core so members can choose the work they came for.
- Duration
- Label the fifteen-minute session and the fifty-minute workout clearly. Members need to know what fits today.
- Difficulty
- Beginner through advanced, or your own naming. It tells a new member where to start.
- Equipment
- Distinguish bodyweight, dumbbells, bands and rack work. A hotel room and a garage gym require different sessions. These are planning examples. Confirm which metadata fields and filters Propel supports.
- Series order
- Plan the recording order for each training block, including technique sessions a new member should watch first. Content organization only. Propel does not generate sessions or assemble individual plans.
The offer
Sell recurring access
Propel supports subscriptions, one-time purchase, free previews, with payments by card, apple pay, google pay. Confirm access terms below.
- Is there a free trial, and how long does it run?
Member trial behavior is unconfirmed. Do not advertise a trial until the terms are settled.
- What happens to access when a member cancels?
Confirm the cutoff before publishing cancellation terms.
- Which currencies can members pay in?
Check supported currencies and conversion costs before selling overseas.
Compare the recurring-access models.
Where the work happens
Watch anywhere: phone, tablet, TV
Propel's confirmed screens are Web, iOS, Android, Apple TV, Android TV. Choose your plan around where members train.
- Studio includes an own-brand web app; Brand adds your own iOS, Android, Apple TV and Android TV apps.
- Check cue visibility on a phone beside the weights and a television across the room.
- Confirm store accounts and review requirements before announcing a launch.
Two different products
Video publishing vs coaching software
Keep one-to-one coaching in your client tool. Use Propel for the shared library; integrations between the two are unconfirmed.
| The job | Coaching software | Propel |
|---|---|---|
| Individual plans | Programs for named clients | Not a Propel feature |
| Sets, weights and check-ins | Client progress tracking | Not a Propel feature |
| Messaging and food logging | Check vendor scope | Not a Propel feature |
| Shared video library | Check video support | On-demand video |
| Paid video access | Check pricing options | Subscriptions, One-time purchase, Free previews |
| Branded apps | Check branding and devices | Studio: own-brand web. Brand: iOS, Android, Apple TV, Android TV. |
What Propel does not do
These jobs stay outside the video membership.
- No client tracking
No per-client dashboard, no logged sets, no check-ins.
- No programming
Propel builds no sessions and prescribes no loads.
- No meal plans
No nutrition tracking, no macro targets, no food database.
- No in-app messaging
Members subscribe to a library; they are not clients in a thread.
- No scheduling or live classes
No bookings, timetable or scheduled broadcasting. Publish recordings after teaching live elsewhere.
Plan your fitness video membership
Positioned alongside your coaching tool, not instead of it.
Same platform, different library
What this looks like in your niche
Build around the training your audience already follows.
Strength Recovery and mobility
Technique demonstrations, accessory sessions and repeatable training blocks. Explain a squat once for the whole membership.
Streaming for strength coaches BodybuildingOff-season and prep content, posing sessions, split-by-split training, for the audience your athletes already attract.
Streaming for bodybuilding coaches Women's fitnessHome strength sessions grouped by available time and equipment, with modifications explained in the recording.
Streaming for women's fitness EnduranceStrength support, drills and indoor sessions for runners, riders and swimmers.
Streaming for endurance coachesYour numbers, not a projection
What the numbers could look like
Members multiplied by price. Put your own figures in.
Revenue per month, before costs €3,000
Revenue per year, before costs €36,000
What this assumes
- Every member pays the same amount, every month.
- Nobody cancels, and nobody is on a discount or a free trial.
- Taxes, payment costs and platform costs are not deducted.
Worked example. 200 members paying €15 a month is €3,000 a month, or €36,000 a year, before any costs.
Gross revenue, before payment processing, app-store commission on in-app purchases, tax where liable, and platform costs. No Propel fees are deducted automatically. Studio is €199/mo and Brand €599/mo. Propel takes no percentage of your sales. Prices exclude VAT. Model your platform costs separately.
Plan your fitness video membership
Propel is pre-launch and open for early access.
Fitness membership FAQ
How does a membership fit alongside YouTube and Instagram? +
Use free videos to introduce your teaching. Offer a paid library with a clear reason to return, such as complete training blocks. Followers are potential buyers, not guaranteed subscribers.
How many workouts do I need before launching? +
Enough that a member finds something worth doing on day one and again three weeks later: a few complete series, plus a cadence you can sustain.
What does Propel cost, and when can I launch? +
Studio is €199/mo for your own-brand web app and Brand is €599/mo with your own iOS, Android, Apple TV and Android TV apps, plus a one-time €3,500 app launch. Propel takes no percentage of your sales. All prices exclude VAT. Propel is pre-launch and open for early access; no launch or store-review date is published.