Your classes, inside your own app.

Propel turns the classes you already film into a branded app for web, phones and TV — subscriptions and payments built in. No developers or freelancers needed.

Now launching in Estonia and Finland.

White-labeled Your logo, colors and domain
Up to 4K Adaptive video quality
EU Hosted Your members' data stays in the EU
Plans from €199/mo Start small, move up as you grow

Everything you need.
Not six tools stitched together.

A website here, video there, payments somewhere else. Propel is where it becomes one thing; player, apps, catalog and billing, already wired together under your brand.

Ways to charge

Monetize it your way.

Three models, and you are not picking one forever — run two side by side when that fits how you teach.

Free previews

€0

Open a single class, or a whole collection, to anyone who lands on your site. It is the shop window: the thing that lets someone judge your teaching before they pay for it.

One-time purchase

€49 once

Sell a finished thing once. A six-week program, a workshop recording, a course with a beginning and an end. They buy it, they keep their access, there is nothing to cancel.

Subscriptions

€19/mo

Recurring access to everything you publish, billed monthly or yearly. Predictable revenue which compounds over time as your catalog grows.

Where it runs

Four screens. One catalog.

In a browser on day one — and in the App Store and Google Play under your own name as you grow. The living room included.

Published under your name, not ours.

Your app on the App Store Your app on Google Play

Native apps ship on the Brand plan — your icon, your listing, your brand in the stores.

  • Web From day one, on every plan — your own domain, your own brand.
  • iPhone In the App Store under your name.
  • Android On Google Play under your name.
  • Apple TV The living room, where a workout actually happens.
  • Android TV The same living room, on the other half of the market.
What you run it with

The part your members never see.

You will be in here every week. It is built for someone organizing a catalog, not for someone administering software.

Shape the catalog
Courses, seasons and collections, arranged the way your teaching is actually arranged. Reorder a series, and the order your members see changes with it.
Change the look once
Your colors, your fonts, your covers. Set them here and every screen picks them up, the apps included. No rebuild, no resubmission.
See what gets watched
Which classes people finish, which ones they abandon, and where. The difference between guessing what to film next and knowing.
Bring in your team
Extra admin seats from the Studio plan, so whoever edits the covers or uploads on a Monday does not need your password.
Watch data is recorded per class and per program, so the catalog tells you what to make more of.
How you get started

Four steps, and you can do all of them yourself.

No development team, no streaming infrastructure, no six-month timeline. The catalog you have already filmed is the starting point.

01

Upload your videos

However many you have, and wherever they sit today. They keep the titles you gave them.

02

Set up your plans

Subscriptions, one-off purchases, free previews. You set what each one costs.

03

Invite your audience

They enrol themselves, and the subscriber relationship stays with you.

04

They watch

In a browser straight away. Phone and TV apps when you move up a plan.

Early access

See it with your own classes in it.

Tell us what you publish and where you sell it today, and we'll show you your own catalog running as your branded app.

Propel is pre-launch and open for early access. Propel is built by Swiftmade, a team that has been shipping online products for years.

Prefer to talk? Book a 20-minute demo