Why we're building Propel
We're building Propel for creators with a video library, an audience and plans for their own streaming service. Meet the company behind it.
- ✓ Hosted in the EU
- ✓ Your subscribers stay yours
- ✓ Propel is pre-launch and open for early access.
The problem we kept seeing
Two costs come up for almost every creator selling video.
- Per-subscriber pricing
- Per-subscriber fees raise the platform bill as your audience grows. Surveyed in 2026; dated and on file. Check each vendor's current pricing before deciding.
- Apps sold as an enterprise add-on
- Phone and TV apps can be priced for companies far larger than an independent creator.
What we believe a creator platform should do
Three commitments we hold ourselves to.
- Your brand on every screen
- Apps for Web, iOS, Android, Apple TV, Android TV carrying your name and icon.
- Sell the way your audience buys
- Subscriptions, one-time purchase and free previews let viewers try your teaching before paying.
- The relationship is yours
- Your subscribers stay yours.
Who builds Propel
The team behind Propel.
Propel is built by Swiftmade OÜ, a software company based in Estonia that has been making online products for years — this is not our first one. Registration and full company details are published in the company details.
Team introductions are coming here soon.
Happy to answer questions before you share anything.
Where the product is today
Pre-launch, with no published launch date.
As of September 2026: Propel is pre-launch and open for early access. No launch date is published. Explore what Propel does and the branded apps for web, mobile and TV, or request early access to see the product.
How we operate
Published pricing, consent-gated analytics and direct early-access conversations.
Pricing. Propel's plans were published on 2026-09-13: Studio at €199/mo for your own-brand web app, Brand at €599/mo with your own iOS, Android, Apple TV and Android TV apps plus a one-time €3,500 app launch. Propel takes no percentage of your sales. The full table is on our pricing page. All prices exclude VAT.
Data. Propel is hosted in the EU. Analytics on this site run only after you consent, and the privacy policy describes how form submissions are handled.
Support. We answer early-access conversations ourselves — see the contact page for how to reach us.
What Propel is not
Check these limits before choosing Propel.
- Not an LMS or course builder
No modules, quizzes, completion tracking or certificates.
- Not booking or scheduling software
No timetable, no class places, no rosters, no attendance.
- Not a coaching tracker
No client records, programming, check-ins or plan creation.
- Not a marketplace
Your service carries your name and sells to your audience. No shared catalog.
- Migration is plan-scoped
Done-for-you migration is €490 on Studio and included on Brand.
- Not enterprise OTT
Sized for a creator or studio with a library and an audience, not a broadcaster.
The paperwork
Company record, policies and contact details, all in one place.
- Company details — registration and legal notice.
- How we handle your data — privacy policy.
- Terms of use.
- Contact us — for questions, partnerships and formal matters.