A Kajabi alternative for video-first creators
Checked 4 September 2026. Compare Kajabi with Propel when members pay to watch a growing video library. Keep Kajabi where its course and marketing tools do the work.
- ✓ For video-first products
- ✓ Propel is pre-launch and open for early access.
Verdict by use case
- Stay with Kajabi if you use the suite
- Kajabi's pitch is the all-in-one: courses, funnels, email marketing, automations, checkout and community in one subscription. If your business runs on that stack — you send the emails, you build the funnels, your product is structured as courses — Kajabi is doing its job and this page has nothing better to offer you.
- Consider Propel if the 'course' is really a library
- Plenty of Kajabi products are not courses at all: they are growing catalogs of video that people pay monthly to access. If your members browse and watch rather than progress and complete, a streaming service is the honest shape — your library, your branded apps on web, iOS, Android, Apple TV and Android TV, subscriptions as the model.
- Choose neither if you need the marketing stack and native TV
- Propel will not send your emails, and no course platform makes your catalog feel like a streaming service on the television. If both halves are load-bearing, run the marketing stack you already trust alongside whichever content platform fits — and read the non-parity list below before deciding anything.
Start with how members use your content, then account for the marketing tools you would need to replace.
Course platform vs streaming library
Two shapes, each right for its promise. The mismatch costs you when they cross.
| Course platform | Streaming library | |
|---|---|---|
| Structures content as | A journey: modules and lessons in order, drip schedules, progress bars, completions. | A catalog: series and collections to browse, artwork a stranger can judge. |
| The promise | Transformation — start here, finish there, get the certificate. | Keep paying, keep getting value from a growing library. |
| Member behaviour | Start, progress, complete. | Dip in, repeat favourites, watch on the television at the end of the day. |
| When the shapes cross | A library forced into modules reads as a course that never ends. Nobody completes it. | Renewal depends on this week's video being easy to find and pleasant to watch. |
If renewals depend on browsing and watching, compare a video-on-demand platform.
Propel vs Kajabi: like for like
Structure only. Where a cell would need a Kajabi figure or plan detail, it defers to Kajabi's own published material.
| Dimension | Propel | Kajabi |
|---|---|---|
| Primary job | A branded subscription video service: library, playback, paywall. | An all-in-one expert-business suite: courses, marketing, checkout, community. |
| Video experience | A browsable catalog with series, collections and resume across screens. | Video serves the course and the funnel — lessons inside products, not a standalone catalog. |
| Web, mobile, TV | Supported screens: Web, iOS, Android, Apple TV, Android TV. Own-brand web on Studio; own mobile and TV apps on Brand. | Kajabi documents its own app and branding options per plan; read the current terms on kajabi.com, dated below. |
| Marketing tools | None. Propel does not replace your email, funnel or automation tooling. | Core to the product — the reason to choose it, if you use them. |
| Membership and payments | Subscriptions, one-time purchase and free previews; members pay by card, apple pay, google pay. | Varies by plan — check Kajabi's current plan pages. |
| Brand ownership | Studio includes your own domain and own-brand web app; native apps come with Brand. | What is unbranded, and on which tier, is a question for Kajabi's own published plans. |
| Pricing shape | Published: Studio €199/mo, Brand €599/mo plus a one-time €3,500 app launch, excl. VAT. No revenue share — Propel takes no percentage of your sales. See /pricing. | Published on kajabi.com/pricing — no figure verified for this page; see the pricing section below. |
| Maturity | Propel is pre-launch and open for early access. | An established platform with a large ecosystem of templates, experts and integrations. |
Web, mobile, and TV experience
Propel's list is confirmed and complete. Kajabi's is documented on its own site and not verified here.
- Propel supports web, ios, android, apple tv, android tv; no other device, OS or store is confirmed. Check the plan table for branded-app availability.
- Kajabi documents its customer app, what a branded app costs and which plans include it; the source list carries the link and date.
- Ask specifically about TV support if members watch there.
Screen by screen: branded apps for web, mobile and TV.
Marketing, funnels, and automation
Kajabi builds in funnels, landing pages, email campaigns and automations. Propel provides none of that.
- List the campaigns, funnels and automations that sell your product today.
- Budget replacement tools and integrations before moving. An existing email platform may cover some of the work.
- If Kajabi's automations run your business, keeping them may outweigh changing the video experience.
Payments and membership differences
Propel's confirmed capabilities, then the four questions to ask any vendor in writing.
- Modes: subscriptions, one-time purchase, free previews; payment by card, apple pay, google pay.
- Compare recurring library access with individual program sales: sell subscription access.
- Not asserted: trial mechanics, currencies, tax handling and payout terms are not confirmed for publication. Kajabi's payment capabilities are its own documentation's job.
- Ask both sides: what a member pays, through whom, what the platform keeps, and what happens to the billing relationship if you leave.
What each platform costs
Why is Kajabi so expensive? Kajabi prices an all-in-one bundle — courses, marketing, automations and checkout in one subscription — so you pay for the whole toolkit whether you use it or not. As of 4 September 2026 no Kajabi figure is verified for this page: read kajabi.com/pricing directly.
No Kajabi figure is printed on this page.
Current Kajabi pricing and limits have not yet been verified against Kajabi's own published pricing for this page — so it states no plan price, no fee, no percentage and no cap, not even as a range. A figure appears here only after it has been read on Kajabi's own site, dated, and quoted as the source states it.
Until then, the only source worth your trust is Kajabi's own pricing page — read it directly on the day you decide, because published pricing changes without notice.
Include replacement marketing tools when comparing total cost. See Propel's plan table and revenue model; a narrower product is not proof of savings.
Where Kajabi is stronger
The marketing stack is the headline. The deeper advantages are integration and maturity.
- Integration: funnel, checkout, course and email list share one customer record — coherence that is hard to assemble from parts.
- Course delivery is mature: structured curricula, cohort communities, the mechanics an education business needs.
- Ecosystem: templates, integrations, hired experts who know the platform, years of answered questions.
- When something breaks at 9pm before a launch, an established platform's forum has seen it before. Propel, pre-launch, offers focus and a team you can reach directly instead.
What Propel does not do
If these tools carry your business, keep Kajabi or budget a separate replacement.
- No LMS or courses
No modules, lessons, drip schedules or progress tracking.
- No funnels or email marketing
Propel does not replace your marketing stack.
- No quizzes or certificates
Nothing to grade and nothing to award.
- No coaching or client tracking
No client forms, bookings or program tracking.
- No community platform
No feeds, spaces or member-to-member messaging.
- Migration is a paid add-on on Studio
Done-for-you migration is €490 on Studio and included on Brand; recurring billing does not transfer from Kajabi by itself, so some members will need to re-subscribe.
Sources and dates
- Kajabi — Pricing Checked on
FAQ
How much does Kajabi cost? +
No Kajabi figure is verified here. Check Kajabi's pricing page, linked above with its checked date, for current plans, caps and promotions. These can change without notice.
Does Propel have apps like Kajabi's? +
Propel supports web, iOS, Android, Apple TV and Android TV; check its plans for branding and app availability. Kajabi's app and branding terms are documented on kajabi.com and are not verified here.
Does a video membership need a course platform? +
If members follow a curriculum toward completion, a course platform fits. If they pay monthly to browse a growing catalog, compare a streaming library instead.
What would switching from Kajabi involve? +
Exporting your video masters, rebuilding your catalog, moving your paywall, and accepting that recurring billing does not transfer by itself — some members will re-subscribe. Done-for-you migration is €490 on Studio and included on Brand.
How mature is Propel compared with Kajabi? +
Kajabi is an established suite with a large ecosystem. Propel is pre-launch and open for early access, with a narrower video-first product and direct contact with its team.