Two plans, and no cut of your sales
Studio puts the whole service on your own domain. Brand adds your own apps on iPhone, Android, Apple TV and Android TV. Whichever you pick, Propel never takes a percentage of what you earn.
- ✓ Propel takes no cut of your sales
- ✓ Build free for 30 days
- ✓ Hosted in the EU
Plans and what is included
-
On the web
Studio
You have the videos and you have the audience. This is the whole service on your own domain, under your own name, without building anything.
€166/mo €199/mo
€1,990 billed yearly Billed monthly, cancel anytime
What you get
- Own domain, own-brand web app
- 300 active membersOne person holding a paid subscription or an unexpired one-time purchase. Propel counts them for you.
- 150 h (≈300 classes) library hoursThe total running time of the videos in your library, counted once per video whatever quality levels Propel creates from it.
- Subscriptions, One-time purchase, Free previews
- done-for-you migrationPropel moves your existing videos and their details into your library, so you do not upload an archive by hand. — €490 one time
- Email support, 24h response
-
On every screen
Brand
Your members expect to watch on their phone and on the television. Everything in Studio, plus your own apps in the stores under your name.
€499/mo €599/mo
€5,990 billed yearly Billed monthly, cancel anytime
Everything in Studio, plus
- Own iOS, Android, Apple TV and Android TV apps *
- 1,500 active membersOne person holding a paid subscription or an unexpired one-time purchase. Propel counts them for you.
- 500 h (≈1,000 classes) library hoursThe total running time of the videos in your library, counted once per video whatever quality levels Propel creates from it.
- done-for-you migrationPropel moves your existing videos and their details into your library, so you do not upload an archive by hand. — included
- Priority email and a shared Slack channel
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Talk to us
Need something else?
Some setups do not fit a plan off the shelf. Tell us what yours needs and we will scope it and quote it.
What that covers
- Multiple locations or trainers under one platform
- Single sign-on
- Keeping your existing membership system as the source of truth, with Propel running the video
- Libraries past 500 hours
The Brand app launchThe one-time work of building your iOS, Android, Apple TV and Android TV apps, submitting them to the stores from your own developer accounts, and seeing them through review. is a one-time €3,500, charged if and when you choose to launch your apps.
All prices exclude VAT. Paying yearly costs ten months instead of twelve — 16% off: €1,990 a year on Studio and €5,990 on Brand. Cancelling a yearly plan stops the renewal; the year you have paid for runs to its end. Full breakdown in the table below.
Get early accessBring the app quote you're weighing. We'll show you what the same money buys as a platform.
| Studio | Brand | |
|---|---|---|
| Price, paid monthly | €199/mo | €599/mo |
| Paid yearly | €166/mo — €1,990/yr | €499/mo — €5,990/yr |
| app launchThe one-time work of building your iOS, Android, Apple TV and Android TV apps, submitting them to the stores from your own developer accounts, and seeing them through review. | — | €3,500 app launch, one time |
| cancel anytimeNeither plan ties you into a term. Both run month to month and you can cancel whenever you like. | Monthly — cancel anytime | Monthly — cancel anytime |
| active membersOne person holding a paid subscription or an unexpired one-time purchase. Propel counts them for you. | 300 included | 1,500 included |
| member allowanceThe number of active paying members included in your plan fee. Members beyond it are billed at your plan's per-member rate. | €0.40 per extra member / mo | €0.30 per extra member / mo |
| library hoursThe total running time of the videos in your library, counted once per video whatever quality levels Propel creates from it. | 150 h (≈300 classes) | 500 h (≈1,000 classes) |
| video qualityThe highest quality your members stream at: 1080p on Studio, 4K on Brand. Your uploads are kept at their original quality either way. | Up to 1080p | Up to 4K |
| streaming allowanceThe amount of video delivered to your members each month, included in your plan fee. An hour of 1080p streaming is roughly 2 GB, so 2 TB is about 1,000 hours of watching. | 2 TB/mo | 8 TB/mo |
| own-brand web appA complete web app on your own domain, under your own name and design. Not an embed, and not a page on a shared Propel site. | Own domain, own-brand web app | Own domain, own-brand web app |
| Mobile and TV apps | — | Own iOS, Android, Apple TV and Android TV apps |
| done-for-you migrationPropel moves your existing videos and their details into your library, so you do not upload an archive by hand. | €490 one time | Included |
| Admin seats | Unlimited | Unlimited |
| Support | Email support, 24h response | Priority email and a shared Slack channel |
If your library or traffic is larger than your plan's allowance, you can purchase additional storage or bandwidth.
How the free build period works
Build your library and storefront before paying. No credit card until you go live.
- Start without a credit card and upload your videos.
- You have 30 days to build your library and storefront before billing starts.
- Build the storefront, set your prices and connect Stripe. The storefront is preview-only until you go live.
- To go live, add your card and pick monthly or annual billing.
Billing FAQ
What does Propel cost? +
Studio is €199/mo for your own-brand web app and Brand is €599/mo with your own iOS, Android, Apple TV and Android TV apps, plus a one-time €3,500 app launch. Propel takes no percentage of your sales. All prices exclude VAT.
Does Propel take a cut of my sales? +
No. There is no revenue share and no platform fee on any plan — you pay the plan fee plus any active paying members beyond your allowance, and nothing Propel bills you moves when your sales move.
So there are no percentage fees at all? +
There are, but none of them is Propel's. Your payment provider takes a percentage plus a fixed amount on every transaction. Purchases made inside an iOS or Android app carry the store's commission. Benefit-pass partners charge their own fee on the sales they bring. All three bill you directly, on their own terms, and would apply wherever you sold from.
What counts as an active paying member? +
A member counts in a billing month if they hold a paid subscription or an unexpired one-time purchase on any day of that month. Each person counts once, however many things they have bought. People on a free preview, members who have cancelled and whose access has ended, and refunded purchases do not count. The figure is metered by Propel and shown in your dashboard before it is billed.
How does the free build period work? +
Start without a credit card and take 30 days to upload your library, build your storefront, set prices and connect Stripe. The storefront is preview-only until you add your card and go live.
How does billing work? +
You pay the plan fee in advance. Extra members beyond your allowance are billed in arrears, for the month just finished. Example: on Studio you pay €199 on September 1st. If you averaged 340 active paying members in September, on October 1st you pay €199 plus €16 — 40 members at €0.40. Paying yearly costs ten months instead of twelve — 16% off: €1,990 a year on Studio and €5,990 on Brand. Cancelling a yearly plan stops the renewal; the year you have paid for runs to its end.
What do my own apps cost? +
Your own iOS, Android, Apple TV and Android TV apps are on Brand: €599/mo, or €499/mo paid yearly, plus a one-time €3,500 app launch. Propel builds the four apps, submits them under your own Apple and Google developer accounts, and handles store review including resubmissions. The app launch is charged if and when you choose to launch your apps, and is not refundable once work begins. All prices exclude VAT.
What if my library or traffic is larger than my plan's allowance? +
If your library or traffic is larger than your plan's allowance, you can purchase additional storage or bandwidth. The add-on prices are not published yet.
I need something the two plans don't cover. +
Some setups do not fit a plan off the shelf. Tell us what yours needs and we will scope it and quote it. That covers: multiple locations or trainers under one platform; single sign-on; keeping your existing membership system as the source of truth, with propel running the video; libraries past 500 hours.
What is the contract term, and can I cancel? +
Neither plan ties you into a term. Both run month to month and you can cancel anytime. Paying yearly buys twelve months at ten months' price — cancelling stops the renewal, and the year you have paid for runs to its end rather than being refunded.