Your women's fitness content, under your own brand
Your programs become a subscription service with your name on it, in your own apps. The members belong to you, not to a feed.
- ✓ For creators publishing their own programs
- ✓ Apps for Web, iOS, Android, Apple TV, Android TV
- ✓ Your subscribers stay yours
Who this is for
For creators with recorded programs and an audience to invite, rather than people looking for workouts to follow.
Propel fits if
- ✓ You have a library: filmed programs, series, challenges, a back catalog.
- ✓ You have an audience that follows you, reachable without paying.
- ✓ You want your community somewhere you control.
- ✓ You want your name on the icon and the screen.
Look elsewhere if
- — You are looking for workouts to follow; this is the creator's tool.
- — You need per-person coaching: programming, check-ins, progress records.
- — You want a marketplace that finds an audience for you.
- — You have filmed nothing yet.
Your programs, organized your way
Categories a library here can hold, not a template. The names stay yours.
- Strength programs
- Progressive series filmed in order: a barbell block, a dumbbell-only block, a gym-floor block.
- Home and minimal-equipment training
- Bodyweight, bands, one pair of dumbbells, a chair: the shelf for gym-less weeks.
- Short sessions
- Fifteen- and twenty-minute sessions, clearly labelled so members can choose around the time they have.
- Mobility, core and recovery
- Separate mobility, core and recovery sessions members can find without searching through a full program.
- Life-stage and specialist series
- Some creators build around a stage or circumstance rather than a modality; a library can hold that. Your scope of practice, not the platform's. Propel makes no clinical claim about any of it.
- Levels and entry points
- A clear beginner path matters more than the size of the archive.
A membership your community joins
Give followers a paid place to return to your recorded programs. You still bring the audience.
- Sell subscriptions, one-time purchase, free previews.
- Members pay by card, apple pay, google pay.
- Your subscribers stay yours. Hosted in the EU.
How members watch
Apps are available for Web, iOS, Android, Apple TV, Android TV. Test the setups your members use; no other device or store is claimed.
- Try a short session on a phone with limited floor space.
- Watch a full program session on television.
- Confirm cross-device access before promising members they can switch screens mid-session.
- Branded apps for web, mobile and TV covers publishing and store review.
What we will not claim
Your content and credentials define what you teach. The platform supplies no health assurances or individual coaching.
- No outcome claims
No promise about weight, body composition, measurements or appearance.
- No health or clinical claims
Nothing diagnoses, screens or clears anyone to train. Clinical decisions belong with a qualified professional, within their scope of practice.
- No personalization
Every member gets the same video; nothing adapts a program to one person.
- No before-and-after proof
No transformation photographs, member counts or testimonials: we have none we may publish.
- No progress tracking
No logged sessions, measurements or per-member dashboard.
A membership scenario
Members multiplied by price, at a conversion rate you would defend out loud.
What this assumes
- Every member pays the same amount, every month.
- Nobody cancels, and nobody is on a discount or a free trial.
- Taxes, payment costs and platform costs are not deducted.
Worked example. 200 members paying €15 a month is €3,000 a month, or €36,000 a year, before any costs.
Revenue before payment processing, app-store commission, tax and your platform plan. Assumptions appear beside the figure. Your Propel plan is not deducted here: €199/mo on Studio, €599/mo on Brand, and no cut of your sales. Model your platform costs.
Objections from creators in this niche
All three are fair.
- My audience already gets this free
- Keep sharing free clips. The paid offer is a complete program in sequence, with clear starting points.
- Is my audience big enough?
- Use reachable followers and a conservative conversion assumption in the calculator. Test willingness to pay before committing to production costs.
- I cannot publish weekly forever
- Set a cadence you can sustain. Film in blocks and explain what members receive from the archive and future releases.
FAQ
How much do I need filmed before I open the doors? +
Two or three complete programs plus a short-session category: something to do tonight, something still waiting next month.
Can members see each other? +
Confirm whether member directories, public profiles or comments exist and who can see them. Do not promise a private experience until you have checked the actual member-facing screens.
What does Propel cost, and when can I launch? +
Studio is €199/mo for your own-brand web app and Brand is €599/mo with your own iOS, Android, Apple TV and Android TV apps, plus a one-time €3,500 app launch. Propel takes no percentage of your sales. All prices exclude VAT. Propel is pre-launch and open for early access; no launch or store-review date is published.